The brand's journey (and signature) began with the creation of fabrics woven entirely from recycled audio and video cassettes, such as VHS or Walkman cassettes. Now useless in the digital age, we collected thousands of them from individuals and businesses around the world. We spent years developing this technique to make it viable on an industrial scale.

Since then, we've evolved to create unique fabrics for our collections, ranging from the simplest tartan to the most complex jacquards. All are woven entirely from recycled yarns and materials, collected from manufacturers and unused stock from luxury brands, in factories located near Saint-Étienne, France.